The Illustration Process:

The job of the illustrator is to create custom images that solve specific visual problems. Literal or narrative illustrations may be the appropriate solution for one problem; another may call for a more conceptual or metaphoric approach. Understanding the book, article, product, service, movie or other idea to be supported by the artwork, as well as an understanding of the eventual audience for the work, is crucial for the development of a successful image.

Fees for illustration are based on usage; a picture created for a mass-market book cover may be more expensive than a similar image created for a trade publication. Schedule and complexity can also be factors. I generally give an estimate for a project after discussing the schedule, complexity, usage, and budget with a client.

Once a schedule and budget are established, my process is something like this. I provide a preliminary sketch, (generally sent via e-mail) for approval. This preliminary sketch may be in pencil or in color. It is like a blueprint for a building, it is much easier to identify and correct problems in the drawing stage than later in the finished art. If revisions are needed a revised drawing is submitted for approval prior to executing finished art.

Caesars SketchCaesars Final

I shoot my own reference photography as needed. Model releases are obtained from all models. Once the drawing is approved I proceed to the final artwork, which is usually painted in fast-drying oil. I generally photograph or scan the art and send high-resolution repro-quality digital files to the client via email or upload the files to an FTP server. The original art can also be shipped, and/or large-format transparencies can be provided.

Digital technology has changed the way virtually everyone does their job today. I find that the technology works best for me as a tool for communication and for pre-visualization, as well as last-minute modifications when needed. Technology makes it possible for me to meet schedules that would have been very difficult in the past. In my case, I feel that the humanity conveyed by the hand drawn image is an irreplaceable aspect of quality illustration.

The works in the editorial, book, advertising and mural sections of this site are examples of work commissioned by a variety of clients under a wide variety of conditions, deadlines and budgets. I do not create stock illustration; rather I focus on creating specific custom solutions to specific needs. However, many of the images that I have created in the past are available for reuse. I will be happy to discuss your project with you and work with you to find the best solution for your individual needs.